AcemIO Research Blog™

The power of the Social Graph algorithm.

2011-07-31T20:05:00.001+02:00

Already on google+? Add me to your list... bobuntu. My Twitter account is @bobuntu

For the delivery of the new RwandAir fleet, I get the opportunity to work on an interesting event marketing project. I can tell you right now the results are instant and easily traceable.

I'm using Facebook plugins to run the analytics and spread the good news of the soon-to-be-born RwandAir babies... the feedback is highly positive. How do you explain this fast, result-driven technology?

Well, it took a couple of brainies, lots of coffee, and Internet connectivity to come up with that. Facebook's Social Graph API allows you to get the most out of the millions of interconnected Facebookers across the globe when passing a message out. Without breaching into users privacy like email marketing still struggles to avoid, or pushing bulk emails to users whom you are 75% sure will click the "unsuscribe" link, Facebook places your message into a social context and leaves the society to handle the rest. On both sides you get customers from corners you never imagined, and your new customers enjoy a service that was either recommended to them or fetched from a trusted source (Facebook friends)... This is called targeted marketing!

All you need to do is plug an add-on into the service/product you'd like to put under the spotlight and log to Facebook Developers page to analyze the progress. The Facebook social fabric grows exponentially, so will your customers database! In the end, it matters less if you manage to translate your new customers into clients than staying in touch and turning your "relationship" into a buying promise.

Marketing has always been about the people, not about the product.

Who is Social Media ? (STUDY) - part 1

2011-07-31T18:10:00.005+02:00

Hello All,
After such a long time without blogging, I figured I should kick it off with a trendy topic. What's better than social media?...
The web is switching state in a very fast and dramatic way! Considering that the new features and trends are mostly attributed to the generation that grew up as the Internet was still being figured out (late 80's), taking concrete example from the youngest billionaire in the game - Mark Zuckerberg, one question comes to mind: Who holds the future of the Internet?...

What was once the affair of the US Army has fallen into the hands of a teenager locked in his room with lots of gadget toys and unlimited connectivity... and no book on the shelf! The amount of info and knowledge that the teen geeks have is immensely impressive compared to their education level and social realm. Internet has enabled them to create and consume knowledge their own way, creating a virtual society of their own and entirely under their control. This fast-paced change is NOT happening on TV!... 30% of the world population uses Internet... and television accounts for half of that (16%). And most interestingly, 85% of people watching TV do so while using Internet on their devices (smartphone, laptop, etc). Let's not even brag about the age range for the above figures, TV is simply dead; nobody shares or communicates on TV more than they do on Internet - this fact was unimaginable 10 years ago!... Do not mark my words though... Google, Sony, LogiTech, and now LG could be working on a breakthrough merger of TV and the Internet. [REPORT]
It seems Internet is a common lifestyle now. You can do business, educate yourself and, most recently, socialize!... I'm following Snoop Dogg on twitter for instance, yet we're millions social layers apart! I can read a great novel and connect with the author right away. I know how to play guitar thanks to Jonny Buckland of Coldplay. I've got the best photographers for friends on 500px.com... and the list goes on!
The old approach to using Internet was going for a training or learning it at school as a tool for business, but nowadays getting used to it really depends on how you consume the media available, the interesting stuff. Gaming power users need a console and the best joystick to socialize. Bloggers need a keyboard to socialize. Tweeple (the Twitter community) need a smartphone or a laptop both with a camera to socialize. Facebookers need almost the same tools to stay in touch with what's important to them. We're not "using the Internet", we're sharing, liking, tweeting, blogging, reading!
And if you consume one or more of these, you were born with Internet and only you can figure out how tomorrow will be!

NEXT: Who is Social Media? - part 2: mobile trends

BlissChart™ - Performance Reporting

2010-08-27T17:55:00.002+02:00

Imagine you just finished collecting a thousand forms from customers rating your products & services, what's next? Well, your boss wants to know what's in the forms... in a report! It can take some time, right?...
I stumbled upon a similar task recently, but I decided to get my neurones to work a lot more to give me faster results. I called the solution BlissChart™. It's a web-based app (PHP, MySQL) that reads a database (it could be a single table) and loops through each peace of data, saving distinct values in an array, then iterates each time a value is repeated. Percentage values are computed against total rows in a column. With a simple HTML tweak, a visual graph is added and a complete report is generated. Once you have this app, all you need to do is feed the database, and BlissChart™ will take care of the rest... Now I'm working on export and customization features to add more cool stuff to my app. Check out the picture below.

Performance rating made easy. © Blisstone Blog, 2010

Gather and analyse data... simple and easy!

2010-08-27T14:06:00.003+02:00

In an attempt to launch a frequent flyer program for RwandAir®, the company I currently work with, I had the idea to use Google Docs™ online forms to gather ticketing data in real-time. After a week of use, I received hundreds of appraisal for this free and easy-to-use feature.
For the first time in 9 years, the marketing department had accurate, up-to-date information about it's busy destinations, weak destinations, most selling agencies, most selling days, etc... All available within Google Docs™ for free!
For such a thumbs-up initiative, you can guess the turn-up rates after 3 weeks of use... See picture.

Number of daily responses since launch.

Introductory Message

2010-01-30T15:24:00.001+02:00

Welcome fellow bloggers...My intentions are simple: Information, Design, Entertainment Applications channeling through Rwanda's knowledge-based ideal. This is my one "grain" in the vision "sand". My personal thoughts for my personal accounts on Rwanda's ICT projects... Call it my diary!