August 27, 2010

Gather and analyse data... simple and easy!

In an attempt to launch a frequent flyer program for RwandAir®, the company I currently work with, I had the idea to use Google Docs™ online forms to gather ticketing data in real-time. After a week of use, I received hundreds of appraisal for this free and easy-to-use feature.
For the first time in 9 years, the marketing department had accurate, up-to-date information about it's busy destinations, weak destinations, most selling agencies, most selling days, etc... All available within Google Docs™ for free!
For such a thumbs-up initiative, you can guess the turn-up rates after 3 weeks of use... See picture.
Number of daily responses since launch.

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